A Black History Month Special
The Black Farmer To Launch A New Farm Shop In White City!
A New Branch, Opening On The Historical Site of Former West London Farmland, Is Planned For The Year End
The Black Farmer, Wilfred Emmanuel Jones MBE, Is Charm Personified. He Speaks Well, Dresses Well And Sells Well. He Also Comes With A Royal Seal of Approval Having Been Awarded An MBE In The 2020 New Year’s Honours List. He Received It From King Charles (Then Prince Charles) At St James’ Palace, June 2021, Accompanied By His Daughter Scarlett. She Now Joins Her Father In His Business ‘The Black Farmer’ Brand.
As Well As Being A Natural Salesman, Charming, And A Member of Britain’s Longstanding Chivalric Order of Honours, Wilfred Emmanuel Jones MBE, Is Also As Strong As An Ox.
Now 66 Years Old, He Came To Birmingham In England’s West Midlands, From Frankfield‘ Clarendon, Jamaica Aged Just Four Years of Age In The 1950s, As A Windrush Infant. It Was A Tough Childhood. His Father Was A Respected Pastor Back Home, But Here He Was Downgraded To A Figure of Racial Abuse As Just Another Factory Assembly Line Worker.
The Racial Bullying Impacted His Mental Well-Being And He Sadly Unleased His Frustration On His Family, Two Adults And Nine Kids. It’s A Crying Shame. But It’s Something Wilfred Ultimately Overcame. This Was Not Easy, Especially As He Also Suffered From Dyslexia, A Condition He Now Considers His Super Power As It Allows Him To Observe The World Differently Which Has Served Him Well In Building His Business. Not Only Is It Black History Month In Britain, It Is Also World Mental Health Day On October 10th As Endorsed By The World Health Organisation @who. So This Aspect of The Black Farmer’s Success Story Seems Very Poignant And Relevant Indeed.
[The Black Farmer’s Business Approach Brings To Mind Our Special Feature Earlier This Year, In Our June Issue, Featuring James Timpson (The Boot Mender – Now Prisons Minister In The New Starmer Labour Government) And His ‘Upside Down’ Management. Clearly, Seeing Things Differently Can Sometimes Be A Winning Business Strategy.]
Later See Our Separate Feature ‘The Black Farmer Urban Farm Shop ‘Food & Drink & Venue Review’ In Part 2 of This Black History Month Business Feature Special, Also In This Month’s Issue. It Includes An Extract From His Wilfred’s Interview With Charlie Leon Also Known As ‘ACE’ Where He Explains Why Having The Courage To Think Differently Is Important. Ace Wants To “Inspire The World To Travel More” As He Travels Around The World And Documents The Global Black Experience. He Has Been To London A Number of Times And Was Also Here Early Last Month (Wearing Jeans With A White T-Shirt) For #BlackOnTheSquare
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