Wilfred Emmanuel Jones’ Book: Jeopardy ‘The Risk of Danger of Playing It Safe On The Path To Success‘ Includes An Endorsement From Food & Drink TV Pioneer Peter Bazalgette
s The Eldest Son Wilfred’s Family Chore Was To Help His Father on The Allotment, A Main Source of The Family’s Food. It Inspired His Dream of Having A Farm And A Farm Shop. That Dream Came True When He Was Aged Forty. They Say Life Begins At Forty And Certainly The Brand Began Then Because As The Only Black Farmer In Britain That’s What His Rural Neighbours Called Him. To Coin A Phrase ‘He Owned It’ ‘Ran With It’ And Made It Work For Him.
Sadly In 2014 Wilfred Received A Myeloid Leukemia Diagnosis Which Resulted In Him Needing Stem Cell Treatment. Ever Entrepreneurial He Went On To Launch A New Skin Products Range Due To The Skin Irritation His Treatment Caused Him. (He Called The Range ‘Pause’ And It Is Still Available).
He Also Wrote A Book Called ‘Jeopardy’ Published In 2018 By Hachette Books All About How To Look At Things Differently (Especially Business). And of Course It Is Available To Buy In The Book Section of His Farm Shop, Which Has Many Different Elements Within It.
The Book Highlights His Transferable Skills Having Coming From A Food & Drink TV Background After Extraordinarily Achieving An Educational Scholarship In The Food Industry Despite His Dyslexia. He Includes His Career Milestones, Including Starting A Marketing Company And Getting Involved With Politics (And David Cameron’s Conservative Party). He Bought The Farm Circa 2020 And Has Embraced Country Life Ever Since (Even Taking Up Morris Dancing). Having Received An Honourary Doctorate For Services To Farming, He Also Established A Farming Scholorship.
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