Local Businessman Matthew Karamera, Founder of The Social Events Platform ‘GoLyv.com’ Was on Hand To Help Provide A Warm Welcome As They Arrived Unexpectedly
They’re Arrival Provides An Opportunity To Showcase Entrepreneurship Within The Black Community
Trim & Proper! ‘Rock Star Rap Star’ A$AP Rocky From Harlem New York, In London, Crystal Palalce, For The Wireless Festival. Barbershop Owner Nigel Helps To Keep Him Looking Sharp!
After An Earlier Performance On The Wireless Festival Stage, Set Up For The Second Year In Crystal Palace, Rap Artist A$AP Rocky Begins To Relax And Unwind, As Popular Barbershop Owner Nigel Gives Him A Shape Up At His Hair Care Salon ‘Star Fade‘ Barbers.
Clearly Both These Gentlemen Are Supremely Confident And Committed To Self-Care, Personal Grooming & Professionalism. It’s A Beautiful Thing To See With The Fans Outside Looking In And RiRi Inside Keeping An Eye on Things (And Taking Care of Filming) As Her Man Is Sandwiched In The Middle Sufficiently Self-Assured To Take Care of His Presentational Well-Being In Front of His Woman. Long May It Continue.
On Friday July 1st Lots of Excited Fans Watch On As The Two Gentlemen Keep Things Ship Shape On Anerley Hill SE19, Famous For The Victorian Crystal Palace Great Trade Exhibition May 1st To October 15th 1851. The More Recent Wireless Music Festival 2022 Was Curated Across Three Sites And Three Weekends This Year At Crystal Palace, Finsbury Park, And Birmingham NEC From Friday July 1st To Sunday July 10th.
Tech Businessman Matthew Karemera (L), Rhianna (C), And Former Hill 44 Cafe Owner Kieron (R)
GoLyv.Com Founder And Smooth Operator Matthew Karamera With Rhianna And Above With Former Hill 44 Cafe Owner Kieron (Right) From Whom He’s Taken Over. From There He’s Launched A New Social Events Pop-Up Business To Compliment His Social And Business Events Ticketing Platform (Which Was Launched November 2021).
star_fade_barbers1
Rockstars Rhianna & A$AP Rocky Rocked Up Unexpectedly After ‘Star Fade’ Barbershop Owner Nigel (Pictured Above Giving A$AP A Shape Up) Caught Their Attention With His Dancing Whilst Listening To The Wireless Concert Taking Place Across The Road In Crystal Palace Park. Bob Marley Performed (At The Crystal Palace Bowl There In 1976).
Celebrity Barber Going From Strength To Strength After Taking A Stand And Going Solo
In 2016 @asaprocky Became The First Black Man To Head A Dior Advertising Campaign @diormenofficial
Nigel (Pictured Above Giving Celebrity Client ASAP Rocky ‘A Shape Up’) Is A Shinning Example of Self-Belief, Knowing One’s Self-Worth, And Perseverance Over The Last Few Years He Has Built Up His Own Following After Having The Courage To Leave A Former Barbershop Collaboration After He Felt Working Conditions Imposed Upon Him Were Unreasonable And Unfair. Reportedly He Needed A Little Time off For An Important Moment And Was Not Granted It.
Having Previously Given Years of Dedication He Decided He Deserved Better Treatment Than That And So Left So He Could Do What He Needed To Do In That Moment. Many of His Clients Supported His Point of View When They Heard What Happened. And Within A Relatively Short Period Of Time The Opportunity To Fly Solo At This New Location Presented Itself And With Family Financial Support He Was Able To Make The Most of The Opporutnity. Since Then He Has Gone From Strength To Strength Within Five Years.
Bearing In Mind Rhianna Is Also A Hollywood Actress Having Been In The ‘Oceans’ Movie Series He Has Within That Short Period of Time Had His Movie Moment. So It Just Goes To Show That With Self-Belief, Hard Work, Focus, Confidence, Positivity, And Support One Can Make One’s Dreams Come True. Every Cloud Has A Silver Lining. Sometimes It Just Takes Staying Positive And The Help of A Protective Umbrella To Help A Person Travel A Little Further For The Better In The Face of A Storm And Hazardous Times!
It’s Important To Help Each Other Build & Grow
In An Exclusive Interview With TheOrator.Press (TO.P) Matthew Says For Him It’s Not Just About Customers Walking Through The Door, It’s Also About Knowing What They Like. And How To Better Engage With The Community Itself And This One of The Things His Business Tends To Focus On.
It’s Done Through Building Relationships And Using Data Driven Analysis For Community Engagement. For Instance Metrics Such As Footfall Figures, Analysing Footfall And Footprints, Conversion Rates, Discounts, Yet Driving Sales, And Using Sales Promotions, Being Data Driven It’s About Understanding The Numbers.
Interestingly He Explains That As Creative People Some Entrepreneurs Like To Visit Different Area’s To Research Business Potential, Competition, Footfall And So On And So Forth. He Had Long Since Being Visiting The Area And Doing Some Business Reconnisance Even When His New Establishment Operated As A Café And When It Was Being Built.
He Was Pleased To See The Business Being Built As It Was The First One Along This Particular Stretch of Anerley Hill. But No Sooner Had It Been Built Another Cafe Showed Up Virtually Next Door Presenting Serious Competition. So Even Though He Personally Does Not Live In The Area He Knew Alot About It (Not Least of All Through Visiting His Professional And Business Parter of 14 Years, Simone, A Local Resident).
As A Regular Customer He Was Using The Cafe Space Whilst Working On His Own Business. But Ever The Entrepreneur He Was Simultaneously Calculating Different Things Such As How Busy It Was, The Customer Demographic, And Stylistic Details Such As Lighting And Ambience (The Latter Two of Which TO.P Believes Are Seriously Important And Notices Many Establishments Overlook This Detail To Their Detriment).
He Says “For Me It’s All About Unity. Everyone Inclusive. Let’s Just Work Together. There’s Alot of Us Who Are So Divided. It Would Be Better If Helped Each Other Build And Grow.”
“For Here It’s A Sense of You Coming Here And You’re Welcome, You’re Part of A Family. Whatever You Need We’re Here To Help You. So Some of The Things We Look To Bring Here Are Social Events”. For Instance He Talks of Finance Events “For The Youngsters” or “How To Build A Business From Business Plan To Deployment”. And “To Test It And How To Get It Out There To The People”.
“It’s Also Bringing Fun Into The Community”. He Mentions Sip And Paint Sessions. Pop Up Restaurants. Candlelight And Cocktails. Smoothies. “That Sort of Thing”.
Founder of YouTube Music Station SBTV (Self Belief Television) sbtv.co.uk The Late Music Entrepreneur Jamal Edwards Was Awarded An MBE In The 2014 New Year’s Honour’s List For His Services To Music. Tech Ticketing Entrepreneur Matthew Karemera Met Him In London’s W Hotel When The Two Gentleman Where There Having Seperate Business Meetings Shortly Before His Passing In February 2022. He Died Young of A Sudden Cardiac Arrest.
Matthew Introduced Himself And Told Jamal How Much He Admired Him And Was Interested In Connecting And Building What He Calls “A Team of Great Minds” In Order To Support Each Other, As Jamal Was In The Music And Events Industry And Go.lyv.Com Is Matthew’s Ticketing Platform. As They Were Both Doing Other Things At The Time Jamal Agreed To Mentor Him When He Was ReadyAnd They Started Following Each Other On LinkedIn. Just As He Was Ready To Reach Out For The Focused Mentorship He Was Saddened Hear of Jamal’s Passing.
They Say Only The Good Die Young!
Event Organizers Upload Their Events Onto Golyv’s Ticketing Platform For Free And Only Pay A 10% Fee At The Point of Subsequent Bookings. Socialites, Networkers, And Culture Vultures Can See What Business And Social Events Are Being Staged In Their Area And Anywhere Around The Country By Downloading The Free Go Lyv App And Book Tickets Accordingly.
Matthew Explained Exclusively To TheOrator.Press (TO.P) Exactly What Happened When The Couple Arrived. He Was Outside Filming Nigel Dancing, When A People Carrier Style Van Pulled Up And A$AP Rocky Got Out. Matthew Recognised Him Straight Away, Walked Straight To The Van, Greeted Him By Offering Him A Handshake, Which Was Duly Accepted. The Star Had A Word With His Bodyguards As He Put On His Jacket And Then Helped Rhianna Out From The Back of The Same Vehicle, Where He Had Been Sitting With Her. Nigel Beckoned Him In And The Couple Were Ushered Through The Excited Crowd [Which Seem To Come From Nowhere All of A Sudden].
Matthew Now Somehow Found Himself of The Outside Whilst The Bodyguards Where Blocking The Doors With The Couple Now on The Inside And Sitting Down In The Seating Area Taking It All In And Waving To Fans Looking On From The Outside. Fortunately One of Nigel’s Regulars Recognised Him And Asked That He Be Let In, Which He Duly Was. He Then Shook Rhianna’s Hand Too And Asked For A Photo To Which Request She Duly Obliged (See Pictures Above – Copyright Matthew Karemera) And Joined In The Dancing To The Music (Which Is What Had Attracted The Couple In The First Place). “Yeah It Was Great. The Two Are Very Humble” Said Matthew.
It Was When He Was Outside That He Managed To Call His Partner Simone And Urge Her To Come Down. Sadly By The Time She Arrived There Was So Much Security And So Much People She Couldn’t Get In.
Location? Location? Location?
How Do You Give Your Customers A Cherry On Top?
Matthew Says Competition Is Healthy But The Question Is How Do You Differentiate Yourself As A Brand?
Through Conversation And Observation He Assessed That The Previous Owner’s Primary Passion Was Property And Estate Agency And The Cafe Element Was Secondary And Only Meant To Provide A Coffee Area For Clients of The Property Business. Then The Coffee Area And Cafe Element Took Over And He Put In Alot of Investment And Hard Work Into (Along With His Business Partner).
But Ultimately Custom Was Sporadic And Too Quiet As The Requisite Number of Customers Weren’t Coming In. The Pandemic Did Not Help. And Despite The Government’s Eat Out To Help Out Scheme (Thought Up By The Then Chancellor Rishi Sunak) Circa September 2021, This Business Never Fully Rcovered, Having Barely Gotten Started.
The Following Morning After All The RiRi Excitment The Night Before, As He Was Leaving His Former Business Premises, Based Next Door To Star Fade Barbers, TO.P Spoke To Kieron The Former Business Owner (And A Friend of Matthew’s). He Has Decided To Relocate Locally And Focus More On His Property And Estate Agent Business Once Again, After Having Got Sucked Deeper Into The Coffee Scene Than Originally Planned.
Being Data Driven It’s About Understanding The Numbers
matthew karamera golyv.com founder & technology entrepreneur
He Said It Was Exciting To See Rhianna Come To The Area. And He Still Thinks It’s A Good Thing That The Festival Has Come To Crystal Palace As It Gives Local Businesses Exposure, Increased Trade And The Opportunity To Earn Much More Money Over The Festival Weekends. He Doesn’t Believe Such Events Should Only Be Staged In Central London. And He Says The Only Problem He Ever Had Was Festival People Wanting To Use The Toilets Who Were Not Customers.
Some Local Residents Are Not As Supportive However And Have Complained About The Noise, Gardens Being Used As Toilets And Litter-Louting. And A Number of Businesses, Including Tescos At The Bottom of Anerley Hill Near The Train Station Got Crowd Sweeped And Subjected To Mass Shoplifting. Plus Festival Goers Complained of Over-Crowding, Queue-Jumping, Poor Security And General Disorganisation. The Wireless Festival Organisers Have Agreed To Do Better, Including Real Time Litter Patrols, The Installation of More Mobile Toilets And Better Crowd Control. Wireless Festival.co.uk/info-category/residents
In The Meantime, From Tescos At The Bottom of The Anerley Hill Up To The Triangle At The Top (The Shopping Hub That Runs Along Church Road, Westow Street And Westow Hill) They Too Take A Dim View And Have Tended To Shut Up Shop When The Festival’s On Because According To Them The Poor Organisation And Behaviour of The Fans Causes Chaos And Financial Loss. And On This Basis It Seems There’s A Substantial Amount of Public Relations Work Still To Do By The Organisers.
Gentrification & Getting A Piece of The Pie
Simone Says “I’ve Lived In The Area For Twenty Years. I’ve Grown Up In The Area. I’ve Seen Alot of The Area Changing. Gentrification. So I Want A Piece of The Pie.”
“I’ve Grown Up In The Area. I Know The Area. And I’ve Got Some Ideas. Something To Bring The People Here. I Feel Like There’s A Missing Element. We Still Haven’t Quite Decided What We’re Going To Do With The Place. But We’re Really Excited. We’re Young. I’ve A Few Ideas That We’re Going To Bring In, But We’ll See What Works.”
In An Exclusive Interview With TheOrator.Press (Diversity, Equality, Inclusion, Positive And Male Centric Online Magazine) She Explains What Happened The Night RiRi Came To Town. Friday July 1st 2022. “I Was At Home (I’d Just Got In) I Got A Phone Call From Him (Matthew) Saying “Simone I’m In The Barber Shop. Star Fades Get Here Now. Rhianna. A$AP Rocky.” I’m “What? What?” So I Ran Down Here. But By The Time I Get Here There Were Already Crowds Forming. So I Just Managed To Get A Few Videos And Pictures.” She’s Happy For Matthew Managing To Get In The Thick of It. The Two Have Been Together For Fourteen Years Having Meet Whilst Studying At College (Sciences).
Her Comment Raises The Very Important Question of Much Inclusion There Is For Indigenous Residents During The Process of Gentrificiation And Whether Those Who Are Potentially Unfairly Excluded or Marginalised Should Receive Compensation. This Is An Issue We Touched On In Our First Ever Business Interview In Our Launch Issue of TheOrator.Press In September 2020 When We Interviewed Michael Squire About Building A Private Members Club In Brixton And The Matter of Gentrification.
His Company Made An Effort To Engage With Local Businesses And Charities. And As A Consequences His New Establishment Was Very Well Recieved. Others Could Learn From That Approach! TheOrator.Press Business Interview September 2020 ~ With Architect Michael Squire (Including A Career Video From Sir David Adjaye)
Miss Fenty Creates A Few Videos of Her Man of Her Own
In 2015 Rhianna Became The First Black Woman To Head A Dior Advertising Campaign @Dior @fentycorp
Rhianna, A Jay Z Protege, Is Not Just A Pretty Face. She’s One of Music’s Most Successful Business Women. Whatever The X-Factor Is, She’s Got It. And Having Worked Hard To Get Where She Is She’s Very Protective of It.
A Decade Ago Next Year She Sued Arcadia (Owners of The Youthful Female Clothing Chain Topshop For Passing Off After They Stocked A T-Shirt With Her Image On It Which Was Taken At A Photoshoot Without Her Permission). She Was Successful In The First Instance And Again On Appeal. Her Lawyers Argued It Made It Look As Though She Had Approved The Clothing Item, When She Hadn’t. And She Didn’t Appreciate That.
The Image Was From Her 2011 top Ten Album Talk The Talk And The Copyright Was Owned By The Photographer Who Took The Picture. The Photographer Then Has The Right To Licence It’s Use By Others. However Topshop’s Use of It Was The Issue. It Created The False Impression Her And The Store Were In Collaboration.
It Is Not The Case That Only A Celebrity Can Market Their Own Image On Merchandise. However It Is The Case That It Is Illegal To Try And ‘Pass Off’ As Real, A Non-Existent Merchandise Relationship. Such Relationships Must Be Covered By Agreed Licences And Contracts (Centred Around Who Owns The Original Copyright).
Whilst Topshop Argued There Was No Intention To Create An Appearence of Endorsement or Promotion RiRi Successfully Sued For $5m. She Is The First Artist In Britain To Successfully Pursue A Merchandising Passing off Action Such As This. What Is Is Especially Notable Is That She Sued In The British Courts Despite Not Being A British Resident (Arcadia Is However Based In Britain). And Also She Did Actually Have A Prior Commercial Relationship With Them (Whereby Shoppers Could Win A Top Shop Shopping Experience With Her). But Subsequent Use of Her Image On A Top Shop T-Shirt From A Seperate Photoshoot Was Not Part of That Conract.
Since Then She Has Built A Successful Multi-Million Dollar Make-Up And Fashion Brand of Her Own Called Fenty (Which Is Her Surname) @fentycorp And Has Become An Official Ambassador For Barbados, By Invitation of The Country’s Prime Minsiter, Mia Mottely.
One of A Number of Things The Music Artists Have In Common Is The Fact That A$AP Rocky Is Half Bajan. Courtesy of His Father. He Is Also A Fashionista, Singer Songwriter Record Producer And A Member of The Very Successful Harlem Hip Hop Collective The ASAP Mob. In 2013 He Was The Back Up Artist For Rhianna’s Tour. Eight Years Later In Last May (2021) He Confirmed That He And Rhianna Were Dating. This May (2022), Just A Matter of Weeks Ago, Ms Robyn Rhianna Fenty And Mr Hakim Athelaston Mayer Announced The Birth of Their First Child, A Baby Boy.
Community Relations Matter & It’s Important To Keep The Community Engaged, Respected, Safe, And Positively Moving Forward With Due Regard For Diversity
@asaprocky Headlined @wirelessfest On Friday July 1st 2022
Reportedly Once The Multi-Award Winning Black Power Couple Were Unexpectedly Seen Pulling Up And Slowly Getting Out of Their Car, With Their Body Guards, People Began Buzzing, Momentum Began Building, And Crowds Started Gathering, All Very Quickly. They Had Apparently Been Attracted By Nigel’s Dancing Outside His Shop As He Enjoyed The Summer Evening Listening To Music In Between Clients. Next Thing They Were Beckoned Inside The Barbers Where They Were Given A Warm Welcome And Security Manned The Doors.
Police Were Soon Deployed For Crowd Control Duties And Shortly After His Subsequent Haircut The Couple Had To Disperse As The Police Were Concerned About The Unexpected Disruptive Nature of The Excited Group of Fans Which Continued To Grow. We Spoke To A Number of People On The Scene At The Time And It Is Reported That If It Was Up To The Couple They Would Have Stayed.
The Couple Were Apparently Lovely, Friendly And Tipped Generously! They Were Clearly Impressed With Nigel’s Dancing, Barbering And Hospitality. And That’s Praise Indeed From This Rockstar Power Who Have Won A Bevy of of MTV, BET, And Grammy Awards Between Them.
Refreshingly, Despite The Impromtu Police Presence, This Story Does Not Include In Any Reports of Metropolitant Police Brutality or Police Impropriety On This Ocassion.
In This Sense For Star Fade Barbers, GoLyvEvents.Com, The Wireless Festival, RiRi, And A$AP Rocky, This Is A Refreshing Good News Story. We Hope It Helps To Inspire More Black Entrepreneurs, Continued Harmonious Social Integration Through Music, The Development of Better Community Policing, Calm Yet Effective Crowd Control In Such Situations, And Continuous Local Community Investment And Development By The Wireless Festival Organisers. Watch This Space.
Picture And Video Copyright Tech Businessman Matthew Karemera; Article Copyright TheOrator.Press
You Can Follow TO.P (TheOrator.Press) @TheOrator.Press.On.Insta or Subscribe To TO.P’s YouTube Channel youtube.com/@theoratordotpress7608
TheOrator.Press. A Positive Magazine. For Positive People. By Positive People.
TheOrator.Press Mission & Vision Statement
TheOrator.Press Is A New, Independent, Positive, Interview, News Review, & Education Magazine.
It’s Demographic Is A Unisex, Integrated, Open-Minded Readership of All & Any Age, Colour or Creed.
It Aims To Give A Much Needed New Kind of Press Voice To Positive, Productive & Progressive People Who Have Been Ignored or Misrepresented For Way Too Long.
It Aims To Give Positive, Truthful, & Respectful Press Coverage To Good, Productive, & Progressive Actions, Ignored or Misrepresented For Way Too Long.
It Aims To Present An Alternative To Negative Language, Narratives & Attitudes Systematically Perpetuated For Way Too Long.
It Does Not Tolerate Racism Nor Bullying Nor Any Other Negative or Abusive Behaviour From Any Person, Nor Any Organisation, To Anyone, At Anytime.
The Professional Production Team Strives To Maintain High Standards At All Times And Include Experienced Writers, Reporters, Content Creators, Photographers & Lawyers; An Editor, News Editor, Features Editor, Picture Editor, Style Editor; Marketing Department, PR & Communications Department & IT Department.
In Addition To The Mission of Buildin’ The Magazine Itself, We Have A Vision Too.
In Addition To The Mission of Buildin’ The Magazine Itself, Our Vision Is The Establishment of An Educational Element With Both Academic & Media Facilities For Generations To Come.
Donations Sponsorship & Support
As A New, Independent, Positive, Interview, News Review, & Education Magazine TheOrator.Press Welcomes Support, Sponsorship & Donations.
All Such Contributions Are Always Welcome, Appreciated & Acknowledged On Our Dedicated Sponsorship Page. Anonymity Can Also Be Maintained If Preferred. We Maintain Respect For All Different Confidentiality & Privacy Needs In All Circumstances.
People Caring To Contribute Can Do So Using The Contact Details Outlined Below.
Thank You For All Your Contributions & Support. They Help Make & Maintain Much Needed Change For Good.
Paypal.me/
TheOrator.PressChange4 Good
Ref: Paypal – TheOrator.Press
Contact Us
Telephone: 07867 608 007
Respect For All Different Confidentiality & Privacy Needs In All Circumstances
Email: Theorator.press@gmail.com
Instagram: https://www.instagram.com/theorator.press.on.insta
TheOrator.Press Magazine,
C/o Lumorus PLC
Better Space Building
127 Farringdon Road
London
EC1R 3DA
TheOrator.Press ~ A New, Monthly, Online, Independent Magazine 
