TheOrator.Press Business Page: ‘The No & Low Alcohol Movement’ Enjoys Growing Buzz, Young Brand ‘Mi Sora’ Introduces Mighty Matcha Coolers & Cocktails, It’s A Double Win For ‘Double Dutch’ Tonics & Sodas ‘Standing Alone’ or ‘Mixing It Up’, New BCB Education Director Elliot Ball Means Business, And It’s A Proud Moment For ‘Sterling & Malcolm’ Showcasing Their New Generation British-Jamaican Rum. It Was All Happening At The Second BCB Bar Convention, London, Tobacco Dock, Wapping. May 2026

We Do ‘Matcha’ Sparkling Cocktails By Night
And
We Do ‘Matcha’ Sparkling Coolers By Day.
So It’s A Brand That’s Essentially Built
Around The Rhythm of Your Day.
I Wanted A Brand
That Moves With You From Day To Night.
You Won’t Get That Coffee Crash,
You Won’t Get That 3pm Slump,
You Know,
When You’re
In The Office And You Just Get A Bit Tired.
So The ‘Matcha’ Is The Perfect Way
To Bring You Back To Life
Without Doing Too Much.

selina Joshi, founder of ‘mi sora’ the ‘matcha’ cocktails & cooler brand


Inclusive International Multi-Generational Food App Helps Bridge The Gap



CookKin.com



You Get The Nice Benefit of The Calm, Sustained Energy From The Matcha, Paired With Beautifully Made Cocktails In A Can.

It’s Kinda’ Japanese Rituals Meets UK Coffee Culture.



@itsmi_sora


As Well As Creating Her New Matcha Sparkling Water And Low Alcohol Cocktail Drinks Brand ‘Mi Sora’ Last Year Joshi Also Launched A Totally Separate New Online Family Recipe Archive And Sharing Platform. Accessible By Invite Only.


The Mi Sora Mix


I Wanted An Alternative Drink For The Afternoon 3pm Slump That I Would Get.

So I Made My Own!


Selina Joshi With Her Sister Esha, Who Works As A Social Media And Branding Consultant For A Major Restaurant Chain.




Downloadable From Google Play Or The App Store Members Simply Create A Digital Family Space, Record The Recipe Using One’s Voice, Video, Images And Text, As They Wish.

This Is Then Archived For The Record And Shared With ‘Kin’ (Family And Relatives), With An Invitation To Share, Add Comments, And Feedback If They Wish. It’s A Great Way To Gastromonically Collect And Connect.

Selina Says:

“At Its Core, CookKin Is Not Just A Recipe App, It’s About Cherishing Relationships Through Food. Preserving Family Recipes. Cultural Traditions And Stories Behind Them. Helping To Bridge The Gap Between Generations. It Also Facilitates People Discovering Different Dishes From Around The World.”


@CookKin360